The world is always evolving – and so is the RE/MAX brand.In order to continue helping affiliates stand out in the online and social media environments, where the homebuying and selling
REMAX Debuts Refreshed Digital-First Branding
Dated: May 2 2025
Views: 1329
The world is always evolving – and so is the RE/MAX brand.
In order to continue helping affiliates stand out in the online and social media environments, where the homebuying and selling journey begins, RE/MAX has introduced a refreshed, digital-first balloon logo and logotype. The new look and feel amplifies the professionalism, trust and strength of the global network’s 145,000 productive entrepreneurs.
Attendees of the 2025 RE/MAX® R4® convention caught the first look at the modernized RE/MAX branding during the event’s Opening General Session, where they learned about several big innovations. Abby Lee, RE/MAX EVP of Marketing, Communications & Events, and Erik Carlson, CEO of RE/MAX Holdings, unveiled the exciting changes for the audience.
“One thing that’s so important in this day and age is how you show up online … We want to put these refreshed brand assets into your hands now so you have the tools you need to show up better on social media channels and in digital advertising,” Lee said.
“We’re repositioning ourselves for the next 50 years of RE/MAX.”
Why the update? Lee explained that because the vast majority of homebuyers and sellers start their real estate journeys online, it’s important to have a modern design that stands out and is impossible to scroll past. Over 75% of consumers, she added, say they judge a business’s credibility by its design and visual appeal. Refreshing the digital logo is yet another way RE/MAX aims to give affiliates an edge when it comes to securing listings.
What’s helpful to know: RE/MAX leads the industry in brand awareness* – and the refreshed branding will only strengthen this reputation for greatness. In fact, extensive data showcases the positive power of the brand’s big change.
In multiple surveys conducted by creative agency Camp + King, the new logo outperformed several key competitors in terms of being modern, appealing and liked. Plus, the bulk of the survey respondents called the new look more dynamic for social media
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